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	<title>STRENGTH+Sole &#187; Social Media</title>
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	<description>Where Sneakers Meet High Heels.</description>
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		<title>Brand Building</title>
		<link>http://www.strengthandsole.com/brand-building/</link>
		<comments>http://www.strengthandsole.com/brand-building/#comments</comments>
		<pubDate>Thu, 01 May 2014 01:01:27 +0000</pubDate>
		<dc:creator><![CDATA[Rachel]]></dc:creator>
				<category><![CDATA[Fitness]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Rowing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[@WSJ]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Row House]]></category>
		<category><![CDATA[Rubina Madan Fillion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

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		<description><![CDATA[Hey!  Here at STRENGTH+Sole, we&#8217;ve been busy with community outreach.  This past Sunday, I was pumped to take my brother to Row House for his first indoor row. After the workout, I found myself in a sweaty boy sandwich between]]></description>
				<content:encoded><![CDATA[<p>Hey!  Here at STRENGTH+Sole, we&#8217;ve been busy with community outreach.  This past Sunday, I was pumped to take my brother to Row House for his first indoor row. After the workout, I found myself in a <span style="color: #800080;"><a title="Follow @fitgirlrachel on Instagram" href="http://instagram.com/p/nTSDbVFKsy/" target="_blank"><span style="color: #800080;">sweaty boy sandwich</span></a></span> between him and Trevor, one of Row House&#8217;s newest coaches, and I was happy to catch up with Debra and Eric, <span style="color: #800080;"><a title="Eric &amp; Debra Von Frohlich" href="http://www.rowhousenyc.com/teambios/" target="_blank"><span style="color: #800080;">the studio&#8217;s co-founders</span></a></span> (and shepherds of one of my favorite NYC fitness brands).</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/04/Strength-Sole-Brand-Building-WSJ-0001.jpg"><img class="alignleft size-full wp-image-3729" src="http://www.strengthandsole.com/wp-content/uploads/2014/04/Strength-Sole-Brand-Building-WSJ-0001.jpg" alt="Strength-Sole-Brand-Building-WSJ-0001" width="600" height="385" /></a></p>
<p>In between work and workouts, I sat down with The Wall Street Journal&#8217;s social media editor <span style="color: #800080;"><a title="Rubina Madan Fillion - Twitter" href="https://twitter.com/rubinafillion" target="_blank"><span style="color: #800080;">Rubina Madan Fillion</span></a></span> to talk about how social media is changing the way that we all do business.  I was thrilled to be positioned alongside one of NYC&#8217;s most important social media influencers and an amazing Emory alum. I hope that you find <span style="color: #800080;"><a title="EmoryWire Steaks + Social Media" href="http://www.alumni.emory.edu/emorywire/issues/2014/may/of_note/story_1/index.html#.U2GUOsdCdtQ" target="_blank"><span style="color: #800080;">our conversation on Emory&#8217;s site</span></a></span> to be fun and informative in building the brand of YOU.  Because whether you&#8217;re in finance or fashion, fitness or philanthropy, social media is here to stay.  May as well make some new friends (and get some followers) now!</p>
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