Here, pics from Thursday’s press party, where a select few of us made it through the early morning master class led by NYC’s fittest: Sadie Kurzban – ((305)) Fitness, Erica Giovinazzo – BRICK CrossFit, Daury Dross – The Fhitting Room, Brandon Goodman – FlyWheel & FlyBarre and Lauren Imparato – I.AM.YOU.

Because it’s always chic to sweat, especially for the cause.

The final contenders: posing with our amazing instructors, the Mio Skincare girls and Neda Talebian Funk, the co-founder of FITiST.

Product provided by Sweaty Betty & Mio Skincare; all thoughts/assessments are my own.
Photos by Willy Somma.

Well, he’s back. And, in a big way.

He’s running a new box, Brick, which opened just two months ago in Chelsea.  With over 400 members, it’s taking the city’s CrossFit scene by storm.

The decor is industrial and upscale; the vibe is upbeat and empowering.

On Saturday morning, my brother and I did an amazing class led by Heidi, a totally zen ultramarathoner-turned-CrossFit instructor.

Then…I joined.

So, stay tuned for much more about burpees, squats and slam balls.  Buh bye, elliptical and treadmill.  Hello, Brick!