Ready, set, go. Warming up in ALALA, my new fitness fashion obsession. With its see-through panels and ladylike details, this collection just may be all you need to work up a sweat.

Sneakers: ZQuick by Reebok; Sunglasses: David Yurman.

Product provided by ALALA; all thoughts/assessments are my own.
Photos by Jennifer Liu Photography.

My latest obsession in fitness fashion is ALALA, a newly-launched brand with a decidedly downtown look. From the collection’s primarily black and white color palette (with a pop of tangerine and teal) to its sophisticated prints and mesh and tulle details, these are pieces that I actually want to stay in all day. I particularly love the Toughie Tank, with its high neckline yet semi-sexy cut, since I find most too low on top, especially for high-impact workouts where I’m really moving, like CrossFit or cycling. For those of you SOULCycle riders, you’ll recognize the face of ALALA, Julie “Jaws” Nelson. She’s one of the those girls who seemingly has it all: she’s beautiful, strong and beloved by those around her. With ALALA, maybe we can have it all, too.

Sneakers: ZQuick by Reebok; Bracelets: Skinny and Rich by Knotty Gal.

Product provided by ALALA; all thoughts/assessments are my own.
Photos by Jennifer Liu Photography.

Seriously, though, a few cool things seen & heard over the weekend that I can’t wait to share with you:

1) There’s a new fitness app coming to town and it’s called SportSetter.  You input data like where you live and work, what types of exercise you enjoy and your availability, and the app curates a highly-personalized fitness program, complete with 2-4 class passes at gyms and boutique studios per month.  You can also join forces with friends to make the experience more social, both online and off.   I’m interested to see how it differs from the other passport programs that we already know and love.  Click here to be notified when the app is ready for download!

2) Have you tried a FlyBoard?  I hadn’t.  It looks like a skinny snowboard with edges that curve up toward the sky, born from the Italian BodyFly technique centered around postural alignment and balance.

More info and photos to come (I’m curious), but, judging from my first encounter, I could totally see it popping up at gyms and studios everywhere this year.  It’s strangely soothing.  And, maybe you’ll even find me on one of these in my apartment, while talking on the phone or answering emails.  Stationary standing desks are so 2013.

3) When you hear the name Reebok, you might think of fluorescent high tops or the super-sized fitness space on NYC’s Upper West Side.  Now, the brand is a publisher, too.  The first edition of RALLY (available as both a print book and e-mag, which you can download here) was floating around the event, featuring fitness industry influencer profiles and stylishly sweaty action shots. Plus, of course, a few of those signature colorful, can’t-miss high tops.

High fives to readers Elyse and Liza for joining me.  Hope that you both had fun and here’s to more STRENGTH+Sole “socials” this year!

Want to attend a STRENGTH+Sole event?  Comment below and I’ll add you to my list.

Reebok RALLY images are property of the brand.