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	<title>STRENGTH+Sole &#187; Row House</title>
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	<link>http://www.strengthandsole.com</link>
	<description>Where Sneakers Meet High Heels.</description>
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		<title>Row, Row, Row Your Boat</title>
		<link>http://www.strengthandsole.com/row-row-row-your-boat/</link>
		<comments>http://www.strengthandsole.com/row-row-row-your-boat/#comments</comments>
		<pubDate>Tue, 03 Jun 2014 01:48:39 +0000</pubDate>
		<dc:creator><![CDATA[Rachel]]></dc:creator>
				<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Fitness]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Rowing]]></category>
		<category><![CDATA[crew]]></category>
		<category><![CDATA[FDNY]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[Heroes Row the Harlem]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[NYPD]]></category>
		<category><![CDATA[OutdoorFest]]></category>
		<category><![CDATA[Row House]]></category>
		<category><![CDATA[Row New York]]></category>
		<category><![CDATA[rowing]]></category>
		<category><![CDATA[water sports]]></category>

		<guid isPermaLink="false">http://www.strengthandsole.com/?p=3859</guid>
		<description><![CDATA[By now, OutdoorFest is underway and I spent a gorgeous Sunday afternoon uptown with a bunch of hunks.  Bar crawl with college friends?  Nope.  Brunch with a handsome stranger?  Wrong, again.  Hanging with 6 burly firemen who could whisk me]]></description>
				<content:encoded><![CDATA[<p>By now, <span style="color: #800080;"><a title="OutdoorFest" href="http://www.outdoorfest.org/" target="_blank"><span style="color: #800080;">OutdoorFest</span></a></span> is underway and I spent a gorgeous Sunday afternoon uptown with a bunch of hunks.  Bar crawl with college friends?  Nope.  Brunch with a handsome stranger?  Wrong, again.  Hanging with 6 burly firemen who could whisk me from a burning building in seconds?  Yup!</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0009.jpg"><img class="alignleft size-full wp-image-3861" src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0009.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0009" width="600" height="799" /></a></p>
<p>It was <span style="color: #800080;"><a title="Heroes Row the Harlem" href="http://rownewyork.org/events/heroes-row/" target="_blank"><span style="color: #800080;">Heroes Row the Harlem</span></a></span>, the first annual crew race between NYC&#8217;s finest: NYPD vs. FDNY. The event was hosted by the non-profit <span style="color: #800080;"><a title="Row New York" href="http://rownewyork.org/about-us/" target="_blank"><span style="color: #800080;">Row New York</span></a></span>, which teaches underprivileged kids to row competitively, in partnership with the festival and one of my favorite fitness studios <span style="color: #800080;"><a title="Row House New York" href="http://www.rowhousenyc.com/" target="_blank"><span style="color: #800080;">Row House</span></a></span>.</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0007.jpg"><img class="alignleft size-full wp-image-3864" src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0007.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0007" width="600" height="451" /></a></p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0008.jpg"><img class="alignleft size-full wp-image-3866" src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0008.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0008" width="600" height="799" /></a></p>
<p>After the race (P.S. my firemen smoked the cops!), we got in on the action, hopping aboard a training barge docked at Peter J. Sharp Boathouse, Row New York&#8217;s home base in the Harlem River, with a coach who taught us the ABCs of crew in just over an hour. It&#8217;s MUCH more complicated on the water than on an erg and a different experience, altogether.</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0011.jpg"><img class="alignleft size-full wp-image-3862" src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0011.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0011" width="600" height="533" /></a></p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0010.jpg"><img class="alignleft size-full wp-image-3863" src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0010.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0010" width="600" height="289" /></a></p>
<p>When the yachts cruised by at high speeds, we were suddenly drenched in their wake and for me, there was no escape&#8211;I got the worst of it.</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0012.jpg"><img src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0012.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0012" width="600" height="434" class="alignleft size-full wp-image-3874" /></a></p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0005.jpg"><img src="http://www.strengthandsole.com/wp-content/uploads/2014/06/Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0005.jpg" alt="Strength-Sole-Fitness-NYC-OutdoorFest-HeroesRowtheHarlem_0005" width="600" height="799" class="alignleft size-full wp-image-3865" /></a></p>
<p>So, I was happy to be in <span style="color: #800080;"><a title="Sperry H20 Escape Sneakers" href="http://www.sperrytopsider.com/en/h2o-escape-bungee-sneaker/10690W.html?dwvar_10690W_color=9145525#cgid=women-shoes-water-sports&amp;start=10" target="_blank"><span style="color: #800080;">Sperry H2O Escape sneakers</span></a></span>. As our coach said, &#8220;It IS a water sport.&#8221; Ships ahoy!<br />
<em><br />
Sneakers provided by Sperry; all thoughts/assessments are my own.</em></p>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Brand Building</title>
		<link>http://www.strengthandsole.com/brand-building/</link>
		<comments>http://www.strengthandsole.com/brand-building/#comments</comments>
		<pubDate>Thu, 01 May 2014 01:01:27 +0000</pubDate>
		<dc:creator><![CDATA[Rachel]]></dc:creator>
				<category><![CDATA[Fitness]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Rowing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[@WSJ]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Row House]]></category>
		<category><![CDATA[Rubina Madan Fillion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://www.strengthandsole.com/?p=3725</guid>
		<description><![CDATA[Hey!  Here at STRENGTH+Sole, we&#8217;ve been busy with community outreach.  This past Sunday, I was pumped to take my brother to Row House for his first indoor row. After the workout, I found myself in a sweaty boy sandwich between]]></description>
				<content:encoded><![CDATA[<p>Hey!  Here at STRENGTH+Sole, we&#8217;ve been busy with community outreach.  This past Sunday, I was pumped to take my brother to Row House for his first indoor row. After the workout, I found myself in a <span style="color: #800080;"><a title="Follow @fitgirlrachel on Instagram" href="http://instagram.com/p/nTSDbVFKsy/" target="_blank"><span style="color: #800080;">sweaty boy sandwich</span></a></span> between him and Trevor, one of Row House&#8217;s newest coaches, and I was happy to catch up with Debra and Eric, <span style="color: #800080;"><a title="Eric &amp; Debra Von Frohlich" href="http://www.rowhousenyc.com/teambios/" target="_blank"><span style="color: #800080;">the studio&#8217;s co-founders</span></a></span> (and shepherds of one of my favorite NYC fitness brands).</p>
<p><a href="http://www.strengthandsole.com/wp-content/uploads/2014/04/Strength-Sole-Brand-Building-WSJ-0001.jpg"><img class="alignleft size-full wp-image-3729" src="http://www.strengthandsole.com/wp-content/uploads/2014/04/Strength-Sole-Brand-Building-WSJ-0001.jpg" alt="Strength-Sole-Brand-Building-WSJ-0001" width="600" height="385" /></a></p>
<p>In between work and workouts, I sat down with The Wall Street Journal&#8217;s social media editor <span style="color: #800080;"><a title="Rubina Madan Fillion - Twitter" href="https://twitter.com/rubinafillion" target="_blank"><span style="color: #800080;">Rubina Madan Fillion</span></a></span> to talk about how social media is changing the way that we all do business.  I was thrilled to be positioned alongside one of NYC&#8217;s most important social media influencers and an amazing Emory alum. I hope that you find <span style="color: #800080;"><a title="EmoryWire Steaks + Social Media" href="http://www.alumni.emory.edu/emorywire/issues/2014/may/of_note/story_1/index.html#.U2GUOsdCdtQ" target="_blank"><span style="color: #800080;">our conversation on Emory&#8217;s site</span></a></span> to be fun and informative in building the brand of YOU.  Because whether you&#8217;re in finance or fashion, fitness or philanthropy, social media is here to stay.  May as well make some new friends (and get some followers) now!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Don&#8217;t Miss the Boat</title>
		<link>http://www.strengthandsole.com/dont-miss-the-boat/</link>
		<comments>http://www.strengthandsole.com/dont-miss-the-boat/#comments</comments>
		<pubDate>Sun, 16 Mar 2014 21:30:41 +0000</pubDate>
		<dc:creator><![CDATA[Rachel]]></dc:creator>
				<category><![CDATA[Fitness]]></category>
		<category><![CDATA[Rowing]]></category>
		<category><![CDATA[Studio Reviews]]></category>
		<category><![CDATA[erg]]></category>
		<category><![CDATA[Eric Von Frohlich]]></category>
		<category><![CDATA[EVF]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[indoor rowing]]></category>
		<category><![CDATA[luckymag]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Row House]]></category>

		<guid isPermaLink="false">http://www.strengthandsole.com/?p=3517</guid>
		<description><![CDATA[The word on the street is that rowing is the new spinning.  Studios mixing rowing with resistance are taking over New York City.  Why?  It&#8217;s a low impact, full body workout that torches major calories and strengthens the notoriously hard-to-tone]]></description>
				<content:encoded><![CDATA[<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">The word on the street is that rowing is the new spinning.  Studios mixing rowing with resistance are taking over New York City.  Why?  It&#8217;s a low impact, full body workout that torches major calories and strengthens the notoriously hard-to-tone midsection. And, regardless of rhythm, hand-eye coordination or fitness aptitude, pretty much everyone can do it.</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;"><span style="color: #800080;"><a style="color: #800080;" title="Row House NYC" href="http://www.rowhousenyc.com/" target="_blank">Row House</a></span> is the newest leader, launched last week near Columbus Circle.  Owned by my new favorite power couple <span style="color: #800080;"><a style="color: #800080;" title="Eric Von Frohlich" href="http://www.rowhousenyc.com/teambios#eric" target="_blank">Eric Von Frohlich</a></span> and <span style="color: #800080;"><a style="color: #800080;" title="Debra Strougo Frohlich" href="http://www.rowhousenyc.com/teambios#debra" target="_blank">Debra Strougo Frohlich</a></span>, and combined with the popular <span style="color: #800080;"><a style="color: #800080;" title="EVF Performance" href="https://twitter.com/EVFperformance" target="_blank">EVF CrossFit</a></span> located on the lower level, it packs a one-two punch.</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;"><a href="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0001.jpg"><img class="alignleft size-full wp-image-3522" src="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0001.jpg" alt="Strength-Sole-Fitness-Row-House_0001" width="600" height="747" /></a></span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">The studio is spacious, with a mellow black/white/buttercup yellow color palette and an iconic &#8220;river&#8221; view.</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;"><a href="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0002.jpg"><img class="alignleft size-full wp-image-3521" src="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0002.jpg" alt="Strength-Sole-Fitness-Row-House_0002" width="600" height="434" /></a></span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;"><a href="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0003.jpg"><img class="alignleft size-full wp-image-3520" src="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0003.jpg" alt="Strength-Sole-Fitness-Row-House_0003" width="600" height="492" /></a></span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">Each station is equipped with an erg (indoor rower), a mat for planks and pushups plus Sandbells (like slam balls, but won&#8217;t roll away) and an Ab Wedge. Bring a big eco-friendly water bottle.</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">I took Debra&#8217;s <span style="color: #800080;"><a style="color: #800080;" title="Row House Full Body" href="http://www.rowhousenyc.com/#program" target="_blank">Full Body</a> </span>class, 10-minute row segments interwoven with arms, abs and squats. Before settling in at our ergs, we gathered around her tablet to watch a video tutorial showing proper rowing form (straight back, shoulders down and pulled back, torso shifting between 11 o&#8217;clock at the movement&#8217;s start and 1 o&#8217;clock at the finish).</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;"><a href="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0004.jpg"><img class="alignleft size-full wp-image-3519" src="http://www.strengthandsole.com/wp-content/uploads/2014/03/Strength-Sole-Fitness-Row-House_0004.jpg" alt="Strength-Sole-Fitness-Row-House_0004" width="600" height="451" /></a></span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">Debra also rowed along with us, on an erg in front, so everyone could emulate her and easily follow along.  The class was challenging but not overwhelming, the playlist was loud and fun. Afterward, I toweled off and stuck around to chat with Eric, Debra and friends who&#8217;d stopped by to check out the new hotspot.  Just like their decor, I found Row House&#8217;s staff and students to be warm and friendly.</span></p>
<p><span style="font-family: Georgia, Palatino; font-size: 12pt;">Work in midtown?  Stop by on your way to/from the office.  Rowing at Row House is one revolution that you&#8217;ll want to be part of this spring.  Book your class <span style="color: #800080;"><a style="color: #800080;" title="Row House - Book a Class" href="http://www.rowhousenyc.com/#book" target="_blank">here</a></span>.</span></p>
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		<slash:comments>5</slash:comments>
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