Tonight, it was alive and in action in front of the iconic Flatiron building, where a few of the city’s hottest instructors and fitness bloggers gathered for the official #NYCFitWeek selfie.

The brainchild of She’s the First, a non-profit dedicated to girls’ education, and Emily Cook Harris, founder of EMpowered personal training and Racked Hottest Trainer in 2013, NYC Fit Week is rallying boutique studios and fitness fans to pay it forward by sweating for the cause.  100% of proceeds from 16 classes at many of NYC’s most popular studios including 305 Fitness, Flywheel, The Fhitting Room and Uplift Studios this week will go toward helping girls around the world become the first in their families to graduate.

The fun is already underway, so book now!  And, show us your sweaty selfie in front of the Flatiron or around town after class by tagging #NYCFitWeek.

Featured in photo, clockwise: Emily Cook Harris (EMpowered NYC), Julia Avery (The Fhitting Room & average2athlete), Dyan Tsiumis (SWERVE), me and Jaclyn Sklaver (FitmissNYC).

On May 14, 2008, his doctor told him that he was going to die.  Not only was it a chore to get through day-to-day life, like walking up a flight of stairs, but, his heart was working twice as hard as it should.  The next day, he cut out sugar and soda–resulting in a weight loss of 50 pounds over the next few months, alone–and never looked back.

Meet Doug Johnson, über instructor at SWERVE and one of the most inspirational guys on the NYC fitness scene.

Why he’s different: Well, for one thing, there’s Doug’s story–which is pretty unreal, especially once you check him out in a tank top.  In class, you’ll also find Doug alternating between riding and walking around the studio with an iPad in hand, like a clipboard.  Yup, he’s got your RPM, resistance, gear and output right in front of him, so, basically he knows exactly how hard every rider is working at all times. “I hold you accountable because I want you to be a stronger and more efficient rider,” he says.  And really, who wants to mess with that?

Doug’s schedule: “Nothing less than 20 classes per week, typically 24″ which nets out to 4-5 per day.

What he loves about SWERVE: “There’s unity in the team.  We really rile people up and it’s this rooting for their team, and for each other, as friends, that changes how the class ends.”

Where you’ll find him before or after teaching class: At Barry’s Bootcamp! “The best way that you stay on top of your craft is learning from others,” he says, noting that his ever-expanding core group of favorites there include: Patrick Frost, Courtney Paul, Noah Neiman and Natalie Raitano.

What’s inside his closet: Sleek, form-fitting pieces by Y-3, Zara and Lululemon.

Favorite restaurants in SWERVE’s neighborhood? Westville and Republic.

Guilty pleasure? Sour Patch Kids (highly addictive, he says), along with any other type of sugar-loaded, gummy candy.

Fitness (and life) motto: “You are the embodiment of infinite possibilities.”  Can’t argue with that.

Want to book a class with Doug?  Click here.

On Friday night, Audrey and Diane, two of my 100-mile relay teammates, drove down from Vermont for a fun fall weekend in the city.  On the agenda: shopping, snacking on B-day Truffles at Momofuku Milk Bar, sipping Salty Dogs at Willow Road and cycling at SWERVE, the newest studio in the city, which opened yesterday.

Located on West 18th Street in the Flatiron, the exterior is reminiscent of SoulCycle, with colorful branded window vinyls.

The SWERVE concept is a team inspired ride, whether you come with friends or solo (both are encouraged). The bikes are brand new Schwinn, with the most amazing flat handles for position 2, separated into three teams: red, green and blue via overhead lighting.

Each bike is equipped with a monitor à la Flywheel and Revolve, but here, it’s synced to measure team performance, which is displayed via color-blocked bar charts on flatscreens. Go, team spirit. (SWERVE’s founders are college friends with finance backgrounds.) You can also check out your personal performance at the end of class via the ride summary that appears on your monitor.

Our instructor was Trisha, a blonde, braided Cali turned city girl. This was her fourth class in two days, but, we never would have known–she had great energy on and off the bike, plus a killer playlist.

After class, you can hit the juice bar with a selection of freshly blended smoothies, Chia Bars and cold-pressed juices from neighborhood favorite Liquiteria.

While SWERVE’s studio interior also looks like SoulCycle, bespoke details make it feel more luxe.

As a new Cory Vines ambassador, I was psyched to see SWERVE’s branded apparel collection includes the brand’s tops and tanks, plus some Nike favorites.

The SWERVE experience was fun. It definitely brings some additional energy to the city’s increasingly crowded cycling scene, And, girls, if you’re looking for eye candy, you can find it here…the studio was filled with cute finance boys on bikes!