The newest “STORY” just opened and this one is, hands-down, my favorite.
The concept: it’s a retail space with “the point of view of a magazine, changes like a gallery and sells things like a store.” Every four to eight weeks, a re-invented STORY is revealed to High Line visitors, Cookshop brunch-goers and West Chelsea dwellers (and their dogs)–with a completely new theme, fixtures, merchandise…everything.
The current shop-with-an-opinion, Art STORY, is a colorful, brilliantly-curated intersection of art and fashion.
It made my gray, snowy Saturday in NYC much more fun (and fashionable).
With the help of Constrvct, you can create dresses, skirts and tops screened with images from your own photo library, sized to your exact measurements. They call it “fashion for the digital age.” I call it cool. constrvct.com
Art STORY: now through April 17
144 Tenth Avenue @ 19th Street / ThisIsStory.com