The newest “STORY” just opened and this one is, hands-down, my favorite.

The concept: it’s a retail space with “the point of view of a magazine, changes like a gallery and sells things like a store.”  Every four to eight weeks, a re-invented STORY is revealed to High Line visitors, Cookshop brunch-goers and West Chelsea dwellers (and their dogs)–with a completely new theme, fixtures, merchandise…everything.

The current shop-with-an-opinion, Art STORY, is a colorful, brilliantly-curated intersection of art and fashion.

It made my gray, snowy Saturday in NYC much more fun (and fashionable).

A Really Good Story - 1

A Really Good Story - 2

A Really Good Story - 3

With the help of Constrvct, you can create dresses, skirts and tops screened with images from your own photo library, sized to your exact measurements.  They call it “fashion for the digital age.”  I call it cool.

A Really Good Story - 4

A Really Good Story - 5

A Really Good Story - 7

A Really Good Story - 6

A Really Good Story - 8

Art STORY: now through April 17
144 Tenth Avenue @ 19th Street /

6 thoughts on “A Really Good STORY

  • March 17, 2013 at 10:53 PM

    Fascinating Rachel! Thank you for always keeping me informed! Such an interesting concept…

  • March 17, 2013 at 11:04 PM

    Amazing concept – trust you Rachel to bring it out ! terrific work, thanks..!

  • March 18, 2013 at 8:49 AM

    This is awesome!!! Most definitely on my must see list in the next couple of months. Anything NY, and/or related to my most wonderful son that lives there, is interesting to me. Would love to own a dress/outfit with something that relates to him. Thank you for the wonderful find.

  • March 18, 2013 at 9:38 AM

    Such an interesting retail concept – gotta go see it! Tnx so much for having such interesting stuff.

  • March 19, 2013 at 11:52 AM

    wow, totally amazing. It is really a cool, new idea. Let’s go!!!!!!!

  • March 19, 2013 at 7:23 PM

    Thanks for all of the luv!


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